Good morning
Monday, August 17
Here's where things stand across QC and ON
🤖 AI Morning Brief
Analysing QC + ON data — one moment…
Quick Reports
Budget pacing — spend vs remaining
Annual · Dec 2025 → Nov 2026
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spent of $120k
Remaining: —
CPA: —
Q3 · Jun – Aug 2026 · $61k
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spent of $61k
Remaining: —
Conv: —
This Month · August
—
Conv: —
CPA: —
On pace
Region Breakdown
Month-to-date by platform
QC
Quebec
—
Conv.
—
Sign-ups
—
Installs
—
CPA
—
Active segments
ON
Ontario
—
Conv.
—
Sign-ups
—
Installs
—
CPA
—
Active segments
Alerts
What needs attention today
Checking data…
Quick Actions
Jump to common tasks
Media Planning
Strategy
Quarterly plan · Optimisation log · Test roadmap
Optimisation Log
What's been done and why
Quarterly Plan
Dec 2025 → Nov 2026 · Annual budget $120,000 CAD
Q3 Jun–Aug 2026
Q4 Sep–Nov 2026
Q3 Testing Phases
4 phases across Jun–Aug 2026 · $61,000 total
Phase 1 — Acquisition & Creatives Testing
✓ CompleteJun 7–27
Focus
CTT nurture, reactivation, old creatives classification
Budget
$22,000
CPA
$9.54
Phase 2 — Acquisition & Cities Testing
✓ CompleteJun 28–Jul 18
Focus
Ontario city testing, QC medium cities, summer dental campaign
Budget
$21,000
CPA
$8.30
Phase 3 — Acquisition & Copies Testing
● In ProgressJul 18–Aug 8
Focus
Evergreen campaigns, copy A/B variants, brand engagement layer
Budget
$18,000
Target CPA
≤ $10
Phase 4 — Depth & Contracts
→ Up NextAug 9–31
Focus
Retargeting, brand engagement, P.CTR as new depth metric
KPI
Published Contracts (P.CTR)
Deliverable
Q3 final report by Aug 31
Campaign Lifecycle
Campaign Pipeline
From brief to live
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Live
—
Pending
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Draft
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Paused
Filter:
All
Live
Pending
Draft
Meta
PMax
G.Search
QC
ON
Performance Data
Reporting
Monthly pivot · YTD summary · Daily data
YTD Summary
Total Spend
—
Total Conversions
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Avg CPA
—
First Opens
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Approved
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Spend Pivot
Monthly totals per channel — Dec 2025 → Nov 2026
This Week — Daily View
QC + ON combined · Last 7 days
Conversion Optimisation
CRO Workspace
Search Console · Landing Pages · Creatives
Total Clicks
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—
Impressions
—
—
Avg CTR
—
—
Avg Position
—
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Top Pages by Clicks
No Search Console data yet — add via Admin → Search Console tab.
Keyword Research
Managed in Google Sheets · embed via Admin
Data Management
Admin
Data entry · Import · Export · Configuration
Your data is loaded. All historical data (Dec 2025 → Aug 2026) is seeded and stored in your browser. Export anytime to back up your JSON.
Enter monthly Google & Meta totals. These are your cross-check numbers against the daily data. Key:
belocum_monthlyDay-by-day Quebec data. Green background = data saved. Key:
belocum_daily_qcDay-by-day Ontario data. ON tracking starts April 2026. Key:
belocum_daily_onQuarterly plan metadata, objectives and tasks. Key:
belocum_strategyQ3 — Jun/Aug 2026 · Plan Metadata
Total Budget ($)
CPA Target ($)
Meta Budget ($)
Google Budget ($)
QC Budget ($)
ON Budget ($)
Objectives (one per line)
Tasks (one per line · prefix [done] to mark complete)
Campaign records. Edit status, add/remove campaigns. Key:
belocum_pipelineLanding page records, creative metadata, and Google Sheets embed URL. Key:
belocum_croGoogle Sheets Embed URL
Published Google Sheet URL (File → Share → Publish to web)
Add Landing Page
Page Name
URL
Conv. Rate (%)
Status
Production Notes
Add Creative
Creative Name
Platform
Region
Category
Segment
Status
Linked Campaign ID
Asset / Drive link
Weekly manual entry from Google Search Console. Key:
belocum_cro.searchConsoleWeekly Entry
Period ending (date)
Total Clicks
Total Impressions
Avg CTR (%)
Avg Position
Click change vs prev. (%)
Top Pages (URL · Clicks · Impressions · CTR · Position — one per line)